After working in the public and not-for-profit sectors, Kristine Gobbo established Spectrum Public Relations in 2011. With more than 18 years of public relations experience, Kristine has managed well-organized, complex projects that led to positive national media exposure, including NBC’s “Today” show and “Nightly News,” MSNBC, CNN, BBC, The New York Times, USA Today, The Chronicle of Higher Education, Bloomberg, Yahoo!, C-Span, Associated Press and NPR, to name a few.
Since launching Spectrum Public Relations, Kristine has worked on many and varied communication initiatives. Spectrum PR has a broad spectra of clients, including entrepreneurs, small businesses, physicians, physician groups, community health centers, advocacy groups and charter schools, as well as large clients, including Broward College, Palm Beach State College, PBSC’s Institute of Excellence in Early Care and Education, and Florida Atlantic University’s College of Nursing, Division of Research and Division of Administrative Affairs.
Clients have utilized the firm for the development of several different types of marketing plans; strategic planning; brand management; personal branding, including thought leadership development; grassroots marketing; to identify media opportunities, and showcase and pitch news stories; arrange editorial board meetings; develop surveys and focus groups to analyze the effectiveness of new marketing materials; create marketing materials for large events; develop traditional and digital advertising; create posters, brochures, flyers, banners and other collateral materials; review and revise website content; manage, develop and enhance social media platforms; writing and proofreading; crisis communications; among other projects. Kristine and Spectrum PR have also worked with different organizations on large conferences and events, including the 2014 Florida Gubernatorial Debate at Broward College, and 2012 U.S. Presidential Debate at Lynn University, providing media relations assistance to local, national and international reporters in association with them.
Kristine is also accomplished in providing strategic counsel and support to executives and staff related to communication initiatives, monitoring return on investment (ROI) strategies to measure and evaluate the effectiveness of public relations efforts, and serving as a spokesperson for an organization.
Before launching the firm, Kristine served as the Assistant Vice President for Media Relations and Press Secretary at Florida Atlantic University. In this role, she managed all media relations efforts concerning the University, publicizing the accomplishments of faculty, staff and students from all academic disciplines. Kristine led the publicity efforts associated with important University initiatives, including the opening of a new medical school and 30,000-seat football stadium; collaborative partnerships between the University and world-class biomedical research centers, including Scripps Florida, Max Planck Florida Institute for Neuroscience, Torrey Pines Institute for Molecular Studies and others, private businesses and government; and many high profile research projects. She played a leadership role in the planning and successful implementation of many important events at FAU, including the 2005 University-wide branding campaign, the nationally televised 2008 Presidential Primary Debate at FAU, the 2010 visit to FAU of His Holiness the Fourteenth Dalai Lama of Tibet, the University’s 50th anniversary celebration and events associated with many other high profile speakers. Kristine also led the crisis communication efforts of the University during significant events, including an on-campus shooting, unnatural deaths of students, natural disasters and several other crisis events.
Kristine’s previous work experience includes serving as the Public Information Manager for Florida Healthy Kids Corporation, a Tallahassee-based non-profit. Kristine began her public relations career as a Public Information Assistant in the Florida Governor’s Press Office for the Chiles administration.
Kristine has received several professional awards and certificates. As a result of her leadership, FAU’s Media Relations Department was awarded the PR Star Award for the Most Outstanding Year in Media Relations for 2011 at the Gold Coast PR Council’s 2012 Bernays Awards. Among other things, the FAU Media Relations Department was recognized for its new Stadium campaign, the University’s 50th anniversary celebration, as well as the opening of FAU’s new College of Medicine.
A graduate of Florida State University, Kristine holds a bachelor’s degree in English, with a minor in theater. She is a member of the Public Relations Society of America (PRSA), including the national Counselors Academy and Independent Practitioners Alliance, and local Palm Beach Chapter and Greater Fort Lauderdale Chapter. Kristine is also a member of the Gold Coast Public Relations Council and The Greater Boynton Beach Chamber of Commerce, including The Women’s Council. She is a Resource Partner for the Technology Business Incubator at the Research Park at Florida Atlantic University. Kristine is a volunteer, member or serves on the board of other local business, advisory and community organizations.
Kristine enjoys spending time with her husband and two children, as well as the family’s two Labrador Retrievers. She also enjoys travelling, photography and reading.