Posts by kristine

Target Your Audience in a Few Easy Steps

Posted by on Nov 11, 2013 in Collateral Development, General, Marketing, Planning, Spectrum PR | 0 comments

Target Your Audience in a Few Easy Steps

When creating your marketing plan, it is essential to take an honest look at your potential customer base. Who should be on the receiving end of your marketing efforts? Who is looking for the products and services you offer? Though it may be appealing to try to market to everyone, it simply doesn’t make sense.  You want as many people to know about your business as possible, but the more potential customers you try to reach, the more time and money is expended. Don’t make the mistake of trying to reach everyone and appealing to no one. Choose where you want to spend your...

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Small Business Marketing Plan is Crucial for Success

Posted by on Nov 5, 2013 in General, Marketing, Planning, Spectrum PR | 0 comments

Small Business Marketing Plan is Crucial for Success

As 2014 approaches, entrepreneurs and small businesses will be creating or tweaking their business plan for the coming year.  What has often been referred to as the most important part of any business plan – a marketing plan – should note be overlooked.  A marketing plan drives an increase in business, thus profits. A comprehensive blueprint outlining a business’ overall marketing efforts, a marketing plan should clearly, point-by point specify individual activities that should take place over the course of the plan.  The detail will allow for monitoring of success in...

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Communications & Public Relations Workshop

Posted by on Oct 28, 2013 in Crisis Communications, General, Marketing, Media Relations, Other Services, Planning, Spectrum PR | 0 comments

Communications & Public Relations Workshop

I will be the speaker at a Florida Women’s Business Center workshop being held on Wednesday, October 30, beginning at 3 p.m. The workshop, titled “Communications & Public Relations,” will focus on the importance of small businesses creating a strategic and realistic marketing plan. Some of the topics to be discussed include how to target your audience, developing your brand and core message, communicating effectively using appropriate marketing tools, working effectively with the media, handling a communications crisis, and measuring marketing and PR success. The...

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Spectrum Public Relations Celebrates Two Years

Posted by on Oct 24, 2013 in General, Spectrum PR | 0 comments

Spectrum Public Relations Celebrates Two Years

Happy Anniversary! Exactly two years ago, Spectrum Public Relations was launched … We want to extend a warm ‘Thank You’ to our clients and those we met along the way who provided inspiration. You have helped make this venture a success! From large-scale marketing campaigns to a single press release, Spectrum Public Relations approaches every project with the same level of attention and efficiency. We serve a broad spectra of clients, including individual entrepreneurs and small businesses, as well as large public and private organizations.  Navigating the ever-changing...

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Connect on Social Media

Posted by on Sep 26, 2013 in General, Marketing, Planning, Social Media, Uncategorized | 0 comments

Connect on Social Media

Many businesses spend time daily working on their social media presence, while others have not yet made the leap.  If you’ve done your research, you know there are so many social media options available to you.  So, how do you know what is right for your business? First, social media networks are different.  Some offer more or different opportunities than others, and they all tend to have a specific focus. Previous blogs on Spectrum Public Relations have provided some defining characteristics of each platform, so feel free to review those. To assist with your research, here are a list...

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