Building Your Personal Brand

Many people focus on building their business brand but don’t realize the importance of building their personal brand as well. Personal branding is essential to career success, possibly establishing you as a natural leader, trustworthy and someone to partner with in business. It also provides for personal development opportunities as you work to further yourself for career advancement or to establish yourself as a thought leader. Ultimately, there is a true relationship between career success and your personal brand.

Without knowing it, people add to their personal brand every day in meetings in the workplace and every time they post to social media. So, it wouldn’t be a bad idea to be more purposeful about the about the type of content you share knowing it shapes how you are perceived. Here are some factors to keep in mind as you begin building your personal brand:

  1. Be authentic – As you already know, it’s important that people perceive a business as genuine. The same applies to people. Remember, trust is much more difficult to earn after it has been lost.
  2. Thought leadership activities – Producing original content is the most effective way to spread the message you are trying to share with your audience. Networking and interacting with others via social media are also effective ways to build your brand. You can’t build your brand if you hide behind the scenes. The more thought leadership activities you participate in, the stronger your brand will become.
  3. Build an online presence – This includes social media and personal websites. A personal website is similar to an online resume, helping you spread your personal message and making it more likely that people can locate you through a search engine. When it comes to social media, don’t simply share every picture and thought that comes to mind. Develop a strategy. This will help you to reach your target audience and gain loyal followers.
  4. Network within your industry – It is critical to network within your industry so you can build meaningful connections. Others become more aware of you and your message with every connection you make. These long-lasting relationships can produce a strong foundation for your personal brand.
  5. Speaking engagements – If you haven’t already looked for potential speaking engagements, now is the time. Get your foot in the door.

A strong personal brand requires time, focused planning and execution. If you own or are an executive of a business, don’t put this off any longer. Now is the time to build your personal brand.



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