General

The Generational Marketing Strategy

Posted by on Sep 25, 2017 in Collateral Development, General, Marketing, Social Media, Spectrum PR | 0 comments

The Generational Marketing Strategy

The thought that “one size fits all” when it comes to marketing is a common misconception. Every business wants to reach the most people possible; however, it is highly discouraged and impossible to try to create a marketing campaign that reaches everyone. The complicating factor that will continue to present itself is that each generation has their own characteristics and ways for receiving information. For this reason, it is critical that you evaluate what your business is offering and determine who is the best fit. An effective marketing strategy can only be implemented once an audience...

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Marketing for Startups

Posted by on Sep 13, 2017 in General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Marketing for Startups

Marketing remains one of the most pressing issues for startups, as they work to gain exposure and increase sales. Startups and small businesses cannot grow without marketing, but many well-known marketing methods involve a large marketing budget. So what can you do, and where do you start? Here are a few options to consider: Pay-Per-Click Ads. PPC ads are sponsored ads that appear above the organic results in the search engine. They generate immediate traffic and draw attention to your business. You set the budget and pay for every click on your ad. The cost per click is a set amount (e.g.,...

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Reviews and Recommendations: What are People Saying about You?

Posted by on Aug 16, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Uncategorized | 0 comments

Reviews and Recommendations: What are People Saying about You?

Think back to the last time you chose to make a purchase, whether it was for goods or services, and the deciding factor that influenced you to follow through with that purchase. Most likely, your decision was influenced by a recommendation from a friend or a review you found online. We often choose services, businesses, and products based on referrals, recommendations, and positive reviews. If your business is lacking reviews, that is a problem. Not only are customers more likely to go with a business that has a larger amount of glowing reviews, but negative reviews tend to stand out more in...

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