Marketing

Video Marketing in 2017

Posted by on Jan 25, 2017 in Collateral Development, General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Video Marketing in 2017

Video is the “new” marketing tool that businesses should incorporate into their marketing strategy, if they haven’t already done so. According to Hubspot, “93% of marketers use video for online marketing, sales, and communication.” Clearly, not only is video being widely used, but it is becoming a key piece to marketing plans. Enthusiasm over video marketing and live videos continues to grow at a rapid pace. A large percentage of people watch videos online. As Hubspot reports, “78% of people watch videos online every week while 55% of people watch videos online every day.”...

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How to Find Free Stock Photos for Social Media

Posted by on Jan 13, 2017 in General, Marketing, Planning, Public relations, Social Media, Spectrum PR | 0 comments

How to Find Free Stock Photos for Social Media

It is critical for businesses to utilize social media to connect with their targeted audiences.  Writing original material, adding perspective to existing material, or providing guidance and advice is normally the first step in this process. The second step, producing an image to accompany the post, can present some challenges. It is easy to search for a photo to use; however, most of the images you find online may be copyrighted and already owned by large companies, such as Shutterstock. So, what should you do? Posting original images and photography is a wonderful option; however, some of...

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6 Tips for Marketing in 2017

Posted by on Jan 5, 2017 in General, Marketing, Other Services, Planning, Proofreading/Copy, Social Media, Spectrum PR | 0 comments

6 Tips for Marketing in 2017

There is no better time to re-energize your business’ strategic plan, public image or marketing plan than the beginning of the new year. Your marketing plan is far more essential than traditional New Year’s resolutions, which are classically abandoned by January 15.  The plan must be thoroughly analyzed to ensure that it is specific, actionable and adaptable throughout the year. It is also important to drive innovation whenever possible to bring one’s business out of the status quo and onto center stage. For businesses, 2017 brings with it so much optimism and opportunity. To take advantage...

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