Marketing

4 Simple Steps to a Better Website

Posted by on Jun 29, 2015 in Collateral Development, General, Marketing, Other Services, Planning, Proofreading/Copy, Spectrum PR | 0 comments

4 Simple Steps to a Better Website

Websites are usually the first point of contact between your organization and your customer – think of it as your organization’s online resume. It’s an invaluable tool to providing insight into your business that only you control. The website is a key component of your brand, so be sure that it makes the right impression. Make updating and maintaining your site a routine priority to avoid the common mistakes associated with content, design and navigation errors that only undermine the effectiveness of this important tool. Below are four steps to avoid mistakes: Minimize Clutter – No...

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4 Simple Tips for Marketing on a Budget

Posted by on Jun 22, 2015 in General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

4 Simple Tips for Marketing on a Budget

Running a business can come with steep expenses. So, be sure to utilize these free or inexpensive marketing options as you grow your business. Below are some inexpensive ways to boost your organization’s profile without breaking the bank – Social Media: These platforms can provide the most cost-effective options for marketing. While social media is relatively simple and affordable, it’s important not to lean on it exclusively. Have a strong presence online but also diversify your marketing strategy with additional tactics. Collaboration: Identify the businesses that offer services or...

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5 Essentials to Effective PR

Posted by on Jun 15, 2015 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Uncategorized | 0 comments

5 Essentials to Effective PR

Public relations can be a daunting task at first glance. Demystify it by focusing on these five essential components: Storytelling: This is the most fundamental and perhaps the most powerful tool for effective audience engagement. Every organization has a story but sometimes it’s not always clear. When crafting your story ask the important questions: What solution(s) do we provide? How do we do that better than the competition? What sets us apart? As with all stories, factor in the beginning, the middle, and rather than the end, the future relationship you desire with the customer. Visuals:...

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