Marketing

Reflecting on 2015, Preparing for 2016

Posted by on Dec 30, 2015 in General, Marketing, Planning, Spectrum PR | 0 comments

Reflecting on 2015, Preparing for 2016

As 2016 approaches, many will pause and reflect on the passing year and set goals for the coming year, both personal and professional. For business owners and managers, it is a good time to evaluate your marketing plan, and if you haven’t done so already, revise or set new business and marketing goals that will increase visibility and profit. Reflect on when the business thrived and where there were opportunities for improvement. Then, set goals that help you make smarter business decisions for continued growth. Be intentional and focused as you set your priorities for the coming year. On a...

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4 Steps to a More Engaging Presentation

Posted by on Aug 3, 2015 in Collateral Development, General, Marketing, Other Services, Planning, Public relations, Spectrum PR | 0 comments

4 Steps to a More Engaging Presentation

Engaging a live audience and holding their attention can be a daunting challenge, especially in the age of smartphones and other distractions. With all eyes on the presenter, it’s a live performance with no do-overs. Follow the tips below to learn how to deliver a presentation that makes an impact – Know Your Audience and Content Before making a PowerPoint, the first step is to know your audience – the fundamental start to any communication. Providing good content is only half the battle. Not only should you know the information inside and out, but also tailor it to your...

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3 Tips for Engaging Millennials

Posted by on Jul 22, 2015 in General, Marketing, Planning, Public relations, Spectrum PR | 0 comments

3 Tips for Engaging Millennials

Much has been written about the spending power of the millennial generation and their unique habits. They may do things a bit differently than previous generations, but adapting to those differences will ultimately serve your bottom-line. Here are three helpful points to appeal to this increasingly powerful demographic. Foster a Personal Connection: Millennials want to feel a connection to the companies they support so relate your organization’s story to their’s. They want to know that your company values the same things they do: honesty, inclusion, environmentalism, and so forth....

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