Planning

Marketing for Startups

Posted by on Sep 13, 2017 in General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Marketing for Startups

Marketing remains one of the most pressing issues for startups, as they work to gain exposure and increase sales. Startups and small businesses cannot grow without marketing, but many well-known marketing methods involve a large marketing budget. So what can you do, and where do you start? Here are a few options to consider: Pay-Per-Click Ads. PPC ads are sponsored ads that appear above the organic results in the search engine. They generate immediate traffic and draw attention to your business. You set the budget and pay for every click on your ad. The cost per click is a set amount (e.g.,...

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Reviews and Recommendations: What are People Saying about You?

Posted by on Aug 16, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Uncategorized | 0 comments

Reviews and Recommendations: What are People Saying about You?

Think back to the last time you chose to make a purchase, whether it was for goods or services, and the deciding factor that influenced you to follow through with that purchase. Most likely, your decision was influenced by a recommendation from a friend or a review you found online. We often choose services, businesses, and products based on referrals, recommendations, and positive reviews. If your business is lacking reviews, that is a problem. Not only are customers more likely to go with a business that has a larger amount of glowing reviews, but negative reviews tend to stand out more in...

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Low-Cost Digital Advertising Techniques

Posted by on Aug 9, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR | 0 comments

Low-Cost Digital Advertising Techniques

Business owners know they need to take advantage of digital advertising, but not all can allocate a budget to get started. The first step in this planning process is to conduct a digital audit. But, where do you go from there? There are several effective ways to jump into the digital advertising world no matter your budget size. Here are a few suggestions: Annual digital audits can help improve your company’s digital advertising, so it is important to review what you are doing online now. Make sure you are keeping track of updates, and utilizing all accounts and social media platforms. If...

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