Planning

5 Communication Tips for “Mompreneurs”

Posted by on May 9, 2014 in Collateral Development, General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

5 Communication Tips for “Mompreneurs”

In the small business sector, the rise of “mompreneurs” has been a hot trend for many years. Reasons moms start their own business vary drastically, but generally, these female business owners are actively balancing the role of mom and entrepreneur. In celebration of these moms who are making it look easy by balancing their children’s activities and their own business, below are a few tips for them to help with their marketing/communication needs – 1. Create an elevator pitch – Be prepared at any time to engage with a potential customer, selling them your...

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Take Advantage of Editorial Calendar Opportunities

Posted by on Apr 29, 2014 in General, Media Relations, Planning, Spectrum PR | 0 comments

Take Advantage of Editorial Calendar Opportunities

A part of every business’ communications plan should be “earned”  or free media placements. Most people are familiar with the standard press release pitch to news outlets; however, there is another opportunity for earned media that isn’t as popular but you should know about it – Editorial Calendars. Editorial Calendars are annual schedules created by news outlets that let you know what topics or specific stories will run in any given publication at a particular time. If you are interested in creating an editorial pitch, it is important to know what your targeted...

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Sample Public Opinion Using a Focus Group

Posted by on Apr 16, 2014 in Collateral Development, General, Marketing, Other Services, Planning | 1 comment

Sample Public Opinion Using a Focus Group

In coming up with creative ways to market your business, do you sometimes wonder how a specific marketing tool may play out with your targeted audience before you spend your marketing budget on it? A relatively easy and inexpensive way to test your marketing idea is by developing a focus group. A focus group is often led by an experienced moderator, who conducts an informal interview with a hand-picked group of respondents who will give their views on the chosen topic.  They are asked about their perceptions or opinions on anything – a product, concept, marketing tool, etc. Often focus...

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