Planning

3 Tips for Presenting Well

Posted by on Mar 26, 2014 in General, Other Services, Planning, Spectrum PR | 0 comments

3 Tips for Presenting Well

Whether giving a small presentation within your department/organization or to a large group of mostly strangers, there are three tips to giving a great presentation that remain the same: 1. Be Yourself. When asked to present on a topic, there are very few people who jump for joy.  For many, it is a terrifying (or at the very least, difficult) task and the sweaty palms start at the moment the presenter accepts the invitation. Don’t waste time wondering what people are going to personally think of you. Spend your time focusing on your message and presentation.  If you try to come off as...

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Evaluate your Marketing Efforts as the End of the First Quarter Approaches

Posted by on Mar 19, 2014 in General, Marketing, Planning, Spectrum PR | 0 comments

Evaluate your Marketing Efforts as the End of the First Quarter Approaches

As the end of March approaches, so does the end of the first quarter in 2014. Now is a good time to evaluate your marketing efforts. Here are three important steps to make sure you are on track regarding your marketing goals – First, assess your needs.  Is your marketing plan for the rest of the calendar year complete? If not, work quickly to complete it. The bulk of business for many companies is completed in the first 10 months, or between now and October. Do you need a short-term marketing campaign this year? Then, start planning. Next, revisit your marketing plan. Now is a good...

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Ten Simple Marketing Tips for Your Business

Posted by on Dec 27, 2013 in General, Marketing, Planning, Spectrum PR | 0 comments

Ten Simple Marketing Tips for Your Business

As the calendar year ends, it is a good time to review your current business plan and marketing plan to see how you might adjust them for the coming year. The most important part of a marketing plan is the “planning” associated with it.  A marketing plan should enhance the strategic plan of the company – look at the mission, vision and goals. Then, all marketing activities, whether it’s placing an ad, creating a tri-fold brochure or pitching a press release, should ultimately be tied back to the strategic plan. Here are ten simple marketing tips to keep in mind for your business – 1....

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