Planning

Obtain More Customers through Social Media Marketing

Posted by on Mar 22, 2017 in General, Marketing, Planning, Public relations, Social Media, Spectrum PR | 0 comments

Obtain More Customers through Social Media Marketing

A business typically has two goals in mind when it comes to social media: promote or create awareness about the business and turn followers into paying customers. The most popular platforms (i.e., Facebook, Instagram and Twitter) make it possible for every business, no matter their budget, to accomplish these goals. That being said, it’s important to know there is strategy behind the success of social media marketing. Social media marketing involves utilizing online social media platforms to build engagement with customers. It can help you connect with your audience to discover what they...

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Creating a Thought Leader

Posted by on Mar 1, 2017 in General, Marketing, Media Relations, Other Services, Planning, Public relations, Social Media, Spectrum PR, Thought Leader, Uncategorized | 0 comments

Creating a Thought Leader

It is the goal of many professionals to become a thought leader, a person that flourishes in their field by providing new ideas, which in turn earns the respect of individuals within and outside of their industry. Accomplishing this goal can be challenging but possible by focusing on personal branding strategies. Establish a Social Identity. Your social media platforms must be strong, serving as a tool to network and communicate with a wide variety of people. Show your audience where you are and what you’re doing as a contribution to your industry. Publish Often. It is helpful to begin a...

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Video Marketing in 2017

Posted by on Jan 25, 2017 in Collateral Development, General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Video Marketing in 2017

Video is the “new” marketing tool that businesses should incorporate into their marketing strategy, if they haven’t already done so. According to Hubspot, “93% of marketers use video for online marketing, sales, and communication.” Clearly, not only is video being widely used, but it is becoming a key piece to marketing plans. Enthusiasm over video marketing and live videos continues to grow at a rapid pace. A large percentage of people watch videos online. As Hubspot reports, “78% of people watch videos online every week while 55% of people watch videos online every day.”...

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