Proofreading/Copy

Content Marketing – A Strategy For All Businesses

Posted by on Jan 17, 2018 in Collateral Development, General, Marketing, Other Services, Planning, Proofreading/Copy, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Content Marketing – A Strategy For All Businesses

We’ve come a long way from the days when building a brand and establishing yourself as an expert could be achieved simply by opening an office on Main Street and hanging out a shingle advertising your services. In a crowded, fragmented and cluttered – but also more connected – world, reaching your customers with quality content is the way to differentiate yourself. Businesses and their leaders need a well-developed content strategy to provide relevant, consistent content in their area(s) of expertise to constantly remind their targeted consumers they are a go-to source for the product or...

Read More

Four Easy Ways to Show Your Gratitude

Posted by on Dec 18, 2017 in General, Other Services, Proofreading/Copy, Public relations, Spectrum PR | 0 comments

Four Easy Ways to Show Your Gratitude

It’s the holiday season and another year is coming to a close. This time of year, like for many others, I find myself reflecting, feeling extra grateful, and wanting to share my gratitude. Running a small business, it’s all about relationships, and there is no better way to strengthen relationships than to say, “Thanks.” Here are four easy ways we can show our gratitude in business, during the holidays and all year long. Handwritten Thank-You Notes – A good, old-fashioned thank-you note can go a long way to let someone know you’re thinking about them. As communications are nearly 100 percent...

Read More

Set Yourself Up for Success – PR Planning for 2018

Posted by on Dec 6, 2017 in General, Marketing, Other Services, Planning, Proofreading/Copy, Public relations, Social Media, Spectrum PR | 0 comments

Set Yourself Up for Success – PR Planning for 2018

Can you believe that 2018 is almost upon us? As the daily grind begins to slow down a bit for the holidays – or not, depending on the line of work you’re in – the change in the year is a great time to focus on your personal and business goals, including plotting out your company’s marketing and public relations plan for the new year. Begin by reviewing your current plan for effectiveness and efficiency. What’s working well, what could use some adjustment? Are certain activities taking up too much of your time, or are you not spending enough time on them? Are there areas where you could use a...

Read More