Social Media

Building Your Personal Brand

Posted by on Oct 5, 2017 in General, Marketing, Media Relations, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Building Your Personal Brand

Many people focus on building their business brand but don’t realize the importance of building their personal brand as well. Personal branding is essential to career success, possibly establishing you as a natural leader, trustworthy and someone to partner with in business. It also provides for personal development opportunities as you work to further yourself for career advancement or to establish yourself as a thought leader. Ultimately, there is a true relationship between career success and your personal brand. Without knowing it, people add to their personal brand every day in meetings...

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The Generational Marketing Strategy

Posted by on Sep 25, 2017 in Collateral Development, General, Marketing, Social Media, Spectrum PR | 0 comments

The Generational Marketing Strategy

The thought that “one size fits all” when it comes to marketing is a common misconception. Every business wants to reach the most people possible; however, it is highly discouraged and impossible to try to create a marketing campaign that reaches everyone. The complicating factor that will continue to present itself is that each generation has their own characteristics and ways for receiving information. For this reason, it is critical that you evaluate what your business is offering and determine who is the best fit. An effective marketing strategy can only be implemented once an audience...

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Marketing for Startups

Posted by on Sep 13, 2017 in General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Marketing for Startups

Marketing remains one of the most pressing issues for startups, as they work to gain exposure and increase sales. Startups and small businesses cannot grow without marketing, but many well-known marketing methods involve a large marketing budget. So what can you do, and where do you start? Here are a few options to consider: Pay-Per-Click Ads. PPC ads are sponsored ads that appear above the organic results in the search engine. They generate immediate traffic and draw attention to your business. You set the budget and pay for every click on your ad. The cost per click is a set amount (e.g.,...

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