Social Media

Reviews and Recommendations: What are People Saying about You?

Posted by on Aug 16, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Uncategorized | 0 comments

Reviews and Recommendations: What are People Saying about You?

Think back to the last time you chose to make a purchase, whether it was for goods or services, and the deciding factor that influenced you to follow through with that purchase. Most likely, your decision was influenced by a recommendation from a friend or a review you found online. We often choose services, businesses, and products based on referrals, recommendations, and positive reviews. If your business is lacking reviews, that is a problem. Not only are customers more likely to go with a business that has a larger amount of glowing reviews, but negative reviews tend to stand out more in...

Read More

Low-Cost Digital Advertising Techniques

Posted by on Aug 9, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR | 0 comments

Low-Cost Digital Advertising Techniques

Business owners know they need to take advantage of digital advertising, but not all can allocate a budget to get started. The first step in this planning process is to conduct a digital audit. But, where do you go from there? There are several effective ways to jump into the digital advertising world no matter your budget size. Here are a few suggestions: Annual digital audits can help improve your company’s digital advertising, so it is important to review what you are doing online now. Make sure you are keeping track of updates, and utilizing all accounts and social media platforms. If...

Read More

How to Find Paid Speaking Opportunities

Posted by on May 19, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 1 comment

How to Find Paid Speaking Opportunities

Speaking engagements play a critical role in your business. These opportunities help to keep your business relevant, often generating leads, and promote you as a thought leader in a particular industry. The more speaking opportunities you obtain – the more advantages for you and your business. It is easy for known experts in their industry to be sought after for speaking engagements, but what about others who are trying to get their foot in the door? Here are a few helpful tips to improve your chances of finding paid speaking opportunities: Displaying strong knowledge in your field can...

Read More