Spectrum PR

Five Quick Tips for Effective Networking

Posted by on Feb 7, 2018 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Five Quick Tips for Effective Networking

For some, networking is a joy; for others, it’s a necessary evil. If you’re in business and have a responsibility to bring in new customers, it’s a must. Here are five quick tips on effective networking for brand awareness and business development: Less is More – Time is money, so choose where you spend your time wisely. When you first start out, you may want to attend a lot of events and scope out multiple groups, but be careful what you commit to long-term. You don’t want to accidentally make networking your full-time job. It’s better to get more deeply involved with one quality group than...

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Content Marketing – A Strategy For All Businesses

Posted by on Jan 17, 2018 in Collateral Development, General, Marketing, Other Services, Planning, Proofreading/Copy, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Content Marketing – A Strategy For All Businesses

We’ve come a long way from the days when building a brand and establishing yourself as an expert could be achieved simply by opening an office on Main Street and hanging out a shingle advertising your services. In a crowded, fragmented and cluttered – but also more connected – world, reaching your customers with quality content is the way to differentiate yourself. Businesses and their leaders need a well-developed content strategy to provide relevant, consistent content in their area(s) of expertise to constantly remind their targeted consumers they are a go-to source for the product or...

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New Year’s Updates – Get Your 2018 Marketing Plan Ready

Posted by on Jan 4, 2018 in General, Marketing, Planning, Public relations, Social Media, Spectrum PR | 0 comments

New Year’s Updates – Get Your 2018 Marketing Plan Ready

The change in year is an exciting time to take stock of your goals. Often at this time of year, we get very focused on personal goals, such as acquiring a new skill or reaching a personal financial or fitness goal. It’s just as important, if not more so, for entrepreneurs and business leaders to apply the same kind of attention and strategic thinking to the year ahead in business. Often called the most important part of a business plan – the marketing plan – should not be ignored.  Your marketing plan maintains and drives increases in sales, and ultimately your profits. If you haven’t...

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