Collateral Development

Various publications and web pages are developed to communicate effectively to very specific audiences. Coordination and planning is important to ensure a particular publication is created to achieve maximum exposure. It also important to ensure that each publication not only is able to stand alone but also fits into the larger marketing plan and strategic plan for the organization.

Collateral Development

Spectrum Public Relations can assist you with brochures, postcards, rack cards, annual reports, folders with inserts, newsletters, web pages and other marketing materials.

Services include:

  • Consultation to develop the most effective publication
  • Creation, including copy and design, of the┬ápublication
  • Proofreading
  • Printing
  • Return on Investment (ROI) strategies