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Spectrum Public Relations is made up of a team of writers, editors, researchers, designers and strategists committed to one mission…telling your story.

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6 Tips to Address a Public Relations Crisis

Sooner or later, a business may experience a public relations crisis, a significant...

Grit: The Perseverance and Passion You Need

The definition of grit, according to Angela Duckworth, a distinguished professor of...

How to Find Paid Speaking Opportunities

Speaking engagements play a critical role in your business. These opportunities help to...

Tips for Successful Networking

Networking allows you to build long-lasting, professional relationships inside and...

Thought Leaders Should Connect on Social Media

Thought leaders flourish in their field as they predict and share innovative ideas for...

Marketing to Millennials

Once a business identifies its target audience, the next step is determining how to...

Marketing Plan: A Key to Your Success

With the end of the first quarter, you should ask yourself an important question: How...

Obtain More Customers through Social Media Marketing

A business typically has two goals in mind when it comes to social media: promote or...

Creating a Thought Leader

It is the goal of many professionals to become a thought leader, a person that...

Save Time by Repurposing Social Media Content

In today’s digital world, businesses need to create a good social media footprint, which...