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Spectrum Public Relations is made up of a team of writers, editors, researchers, designers and strategists committed to one mission…telling your story.

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Content Marketing – A Strategy For All Businesses

We’ve come a long way from the days when building a brand and establishing yourself as...

New Year’s Updates – Get Your 2018 Marketing Plan Ready

The change in year is an exciting time to take stock of your goals. Often at this time...

Four Easy Ways to Show Your Gratitude

It’s the holiday season and another year is coming to a close. This time of year, like...

Set Yourself Up for Success – PR Planning for 2018

Can you believe that 2018 is almost upon us? As the daily grind begins to slow down a...

Take Emails from Ordinary to Open-Worthy

A major hurdle of email marketing is getting your audience to actually open and read the...

Think Big for Small Business Saturday

Remember when there was only Thanksgiving and Black Friday?  Now there are a host of...

5 Social Media Trends to Embrace Before 2018

As we move through the last quarter of the year, it is time to begin thinking about your...

Building Your Personal Brand

Many people focus on building their business brand but don’t realize the importance of...

The Generational Marketing Strategy

The thought that “one size fits all” when it comes to marketing is a common...

Marketing for Startups

Marketing remains one of the most pressing issues for startups, as they work to gain...