Spectrum Public Relations

Marketing

In a word, marketing is planning. This is accomplished through market research and strategic planning, incorporating audience, product, price, promotion and distribution. All marketing efforts should start with a highly developed, well-managed plan that addresses the intended...

Media Relations

The success of your media relations effort is dependent on a couple very important items – the “newsworthiness” of your news, the timing of your news pitch and the relationships your company has built with the media. With more than 15 years of experience in building...

Crisis Communications

A public relations crisis is defined as a significant disturbance which results in extensive news coverage and public scrutiny. Generally, it has the potential to cause business disruptions and long-term public relations damage. Examples of a crisis include natural disasters,...

Social Media

Social Media allows the sharing of information and the creation of communities through online networks of people. Facebook, Twitter, LinkedIn, Pinterest and YouTube are just a few of the most common Social Media sites available to users. Each Social Media site is unique,...

Internal Communications

In many ways, communicating internally within an organization is just as important as communicating externally, and sometimes the timing of this communication is just as crucial as the content that is being disseminated. Spectrum Public Relations can help plan, create and...

Marketing

Media Relations

Crisis Communications

Social Media

Internal Communications

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