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Spectrum Public Relations is made up of a team of writers, editors, researchers, designers and strategists committed to one mission…telling your story.

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The Generational Marketing Strategy

The thought that “one size fits all” when it comes to marketing is a common...

Marketing for Startups

Marketing remains one of the most pressing issues for startups, as they work to gain...

Reviews and Recommendations: What are People Saying about You?

Think back to the last time you chose to make a purchase, whether it was for goods or...

Low-Cost Digital Advertising Techniques

Business owners know they need to take advantage of digital advertising, but not all can...

Reasons to Hire a Public Relations Firm

Public relations is sometimes dismissed by small and medium sized business owners...

Review Your 2017 Marketing Strategy

We are halfway through 2017, the ideal time to look at your business’ marketing plan and...

6 Tips to Address a Public Relations Crisis

Sooner or later, a business may experience a public relations crisis, a significant...

Grit: The Perseverance and Passion You Need

The definition of grit, according to Angela Duckworth, a distinguished professor of...

How to Find Paid Speaking Opportunities

Speaking engagements play a critical role in your business. These opportunities help to...

Tips for Successful Networking

Networking allows you to build long-lasting, professional relationships inside and...