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Spectrum Public Relations is made up of a team of writers, editors, researchers, designers and strategists committed to one mission…telling your story.

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Marketing to Millennials

Once a business identifies its target audience, the next step is determining how to...

Marketing Plan: A Key to Your Success

With the end of the first quarter, you should ask yourself an important question: How...

Obtain More Customers through Social Media Marketing

A business typically has two goals in mind when it comes to social media: promote or...

Creating a Thought Leader

It is the goal of many professionals to become a thought leader, a person that...

Save Time by Repurposing Social Media Content

In today’s digital world, businesses need to create a good social media footprint, which...

Video Marketing in 2017

Video is the “new” marketing tool that businesses should incorporate into...

How to Find Free Stock Photos for Social Media

It is critical for businesses to utilize social media to connect with their targeted...

6 Tips for Marketing in 2017

There is no better time to re-energize your business’ strategic plan, public image or...

Reflecting on 2016, Planning for 2017

As 2017 quickly approaches, it is only natural to begin reflecting on this past year and...

Review and Revise Your Marketing Plan at the End of the 1st Quarter

As the end of the first quarter approaches, now is a good time to evaluate your...