Posts by kristine

Five Quick Tips for Effective Networking

Posted by on Feb 7, 2018 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Five Quick Tips for Effective Networking

For some, networking is a joy; for others, it’s a necessary evil. If you’re in business and have a responsibility to bring in new customers, it’s a must. Here are five quick tips on effective networking for brand awareness and business development: Less is More – Time is money, so choose where you spend your time wisely. When you first start out, you may want to attend a lot of events and scope out multiple groups, but be careful what you commit to long-term. You don’t want to accidentally make networking your full-time job. It’s better to get more deeply involved with one quality group than...

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How Businesses Can Survive the Latest Changes to Facebook

Posted by on Jan 24, 2018 in General, Marketing, Other Services, Planning, Proofreading/Copy, Public relations, Social Media | 2 comments

How Businesses Can Survive the Latest Changes to Facebook

Facebook. The tech giant touches so many of our lives on a daily basis. And, just when you think you have a handle on how best to use the platform for marketing and promotion, it’s as if Mark Zuckerberg comes along and rips the carpet out from under you.  Okay, maybe I’m being a bit dramatic, but it can feel that way, if you depend too much on the platform. Earlier this month, Facebook announced it would be sharing with users what it deems to be more “meaningful” content, from their friends and family, and less from brands and publishers. The move has been said to be partially in response to...

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Content Marketing – A Strategy For All Businesses

Posted by on Jan 17, 2018 in Collateral Development, General, Marketing, Other Services, Planning, Proofreading/Copy, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Content Marketing – A Strategy For All Businesses

We’ve come a long way from the days when building a brand and establishing yourself as an expert could be achieved simply by opening an office on Main Street and hanging out a shingle advertising your services. In a crowded, fragmented and cluttered – but also more connected – world, reaching your customers with quality content is the way to differentiate yourself. Businesses and their leaders need a well-developed content strategy to provide relevant, consistent content in their area(s) of expertise to constantly remind their targeted consumers they are a go-to source for the product or...

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New Year’s Updates – Get Your 2018 Marketing Plan Ready

Posted by on Jan 4, 2018 in General, Marketing, Planning, Public relations, Social Media, Spectrum PR | 0 comments

New Year’s Updates – Get Your 2018 Marketing Plan Ready

The change in year is an exciting time to take stock of your goals. Often at this time of year, we get very focused on personal goals, such as acquiring a new skill or reaching a personal financial or fitness goal. It’s just as important, if not more so, for entrepreneurs and business leaders to apply the same kind of attention and strategic thinking to the year ahead in business. Often called the most important part of a business plan – the marketing plan – should not be ignored.  Your marketing plan maintains and drives increases in sales, and ultimately your profits. If you haven’t...

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Four Easy Ways to Show Your Gratitude

Posted by on Dec 18, 2017 in General, Other Services, Proofreading/Copy, Public relations, Spectrum PR | 0 comments

Four Easy Ways to Show Your Gratitude

It’s the holiday season and another year is coming to a close. This time of year, like for many others, I find myself reflecting, feeling extra grateful, and wanting to share my gratitude. Running a small business, it’s all about relationships, and there is no better way to strengthen relationships than to say, “Thanks.” Here are four easy ways we can show our gratitude in business, during the holidays and all year long. Handwritten Thank-You Notes – A good, old-fashioned thank-you note can go a long way to let someone know you’re thinking about them. As communications are nearly 100 percent...

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