Posts by kristine

Take Emails from Ordinary to Open-Worthy

Posted by on Nov 14, 2017 in Collateral Development, General, Marketing, Other Services, Proofreading/Copy, Public relations, Spectrum PR | 0 comments

Take Emails from Ordinary to Open-Worthy

A major hurdle of email marketing is getting your audience to actually open and read the email. If you never make it beyond the reader’s inbox, what’s the point of investing time and resources to compose and send messages? The same applies to content on your website. How do you motivate a potential customer to click on the link, then look at your website beyond the page title? The key lies in crafting attention-grabbing headlines and subject lines that keep them engaged. Here are some tips to consider when writing your next subject line: Use FOMO to your advantage. Studies have shown people...

Read More

Think Big for Small Business Saturday

Posted by on Nov 2, 2017 in Collateral Development, General, Marketing, Planning, Public relations, Social Media, Spectrum PR | 0 comments

Think Big for Small Business Saturday

Remember when there was only Thanksgiving and Black Friday?  Now there are a host of holidays to kick off the shopping season, including Cyber Monday for online deals and Giving Tuesday for nonprofit donations. One of these holidays speaks to the heart of American entrepreneurial spirit. Held two days after Thanksgiving, this year on November 25, is Small Business Saturday. Started as an American Express marketing campaign in 2010, Small Business Saturday has grown to a full-fledged movement creating awareness and encouraging consumers to include small business goods and services in their...

Read More

5 Social Media Trends to Embrace Before 2018

Posted by on Oct 23, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR | 0 comments

5 Social Media Trends to Embrace Before 2018

As we move through the last quarter of the year, it is time to begin thinking about your 2018 marketing plan. These days, a successful marketing campaign will include a social media plan. Best social media practices continue to evolve; however, some trends have stayed consistent, so you can use them as a guideline: Make your content stand out. If you would not stop scrolling through your own news feed to view the post, don’t post it on a business page. Quality always comes before quantity. Consider different options, make it cleverer or include an attention grabbing image. Apply the ‘90/10’...

Read More

Building Your Personal Brand

Posted by on Oct 5, 2017 in General, Marketing, Media Relations, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Building Your Personal Brand

Many people focus on building their business brand but don’t realize the importance of building their personal brand as well. Personal branding is essential to career success, possibly establishing you as a natural leader, trustworthy and someone to partner with in business. It also provides for personal development opportunities as you work to further yourself for career advancement or to establish yourself as a thought leader. Ultimately, there is a true relationship between career success and your personal brand. Without knowing it, people add to their personal brand every day in meetings...

Read More

The Generational Marketing Strategy

Posted by on Sep 25, 2017 in Collateral Development, General, Marketing, Social Media, Spectrum PR | 0 comments

The Generational Marketing Strategy

The thought that “one size fits all” when it comes to marketing is a common misconception. Every business wants to reach the most people possible; however, it is highly discouraged and impossible to try to create a marketing campaign that reaches everyone. The complicating factor that will continue to present itself is that each generation has their own characteristics and ways for receiving information. For this reason, it is critical that you evaluate what your business is offering and determine who is the best fit. An effective marketing strategy can only be implemented once an audience...

Read More