Media Relations

How to Get a Reporter to Notice You

Posted by on Aug 13, 2014 in General, Media Relations, Planning, Spectrum PR, Uncategorized | 0 comments

How to Get a Reporter to Notice You

When I attend chamber events, networking meetings or professional development workshops, the most common question I hear is “How do I get noticed by reporters?” The answer to that question is no secret. It has been commented on over and over again, including in this blog. Here are five easy steps to help you get noticed by a reporter – 1. Do your homework. Know what media outlets you’d like to reach and who is reporting on your topic of interest or industry. Dig a little deeper and find out the last time the journalist reported on your type of story. Do you have a...

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Develop Your Marketing Strategy for Brand Positioning

Posted by on Jun 20, 2014 in Collateral Development, General, Marketing, Media Relations, Planning, Social Media, Spectrum PR, Uncategorized | 0 comments

Develop Your Marketing Strategy for Brand Positioning

I was invited to speak this morning at The Women’s Connections, a subgroup of the Greater Boynton Beach Chamber or Commerce. The presentation provided tips local businesses can utilize to develop their marketing strategy, thus improving the brand’s perception and ultimately affecting the business’ bottom line. The five points discussed, included – 1. Developing a strategic and realistic marketing plan 2. Targeting your audience more effectively 3. Developing your brand 4. Communicating effectively using appropriate marketing tools 5. Measuring success   Slides...

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It’s Hurricane Season! Is your Crisis Communications Plan Updated?

Posted by on Jun 10, 2014 in Crisis Communications, General, Internal Communications, Media Relations, Planning, Social Media, Uncategorized | 0 comments

It’s Hurricane Season! Is your Crisis Communications Plan Updated?

With Hurricane Season upon us, it’s a good time for businesses on the coast to update their crisis communications plan in the event Mother Nature causes disruptions in business activity. The purpose of a crisis communications plan is to assist in communicating with key constituencies, including internal staff, customers, the community and media, during an event that has a lasting impact. It’s important to plan and coordinate messages to convey appropriate information to the public prior to, during and following the crisis. For all messaging, it is important to realize that timing...

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