Media Relations

Develop Your Marketing Strategy for Brand Positioning

Posted by on Jun 20, 2014 in Collateral Development, General, Marketing, Media Relations, Planning, Social Media, Spectrum PR, Uncategorized | 0 comments

Develop Your Marketing Strategy for Brand Positioning

I was invited to speak this morning at The Women’s Connections, a subgroup of the Greater Boynton Beach Chamber or Commerce. The presentation provided tips local businesses can utilize to develop their marketing strategy, thus improving the brand’s perception and ultimately affecting the business’ bottom line. The five points discussed, included – 1. Developing a strategic and realistic marketing plan 2. Targeting your audience more effectively 3. Developing your brand 4. Communicating effectively using appropriate marketing tools 5. Measuring success   Slides...

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It’s Hurricane Season! Is your Crisis Communications Plan Updated?

Posted by on Jun 10, 2014 in Crisis Communications, General, Internal Communications, Media Relations, Planning, Social Media, Uncategorized | 0 comments

It’s Hurricane Season! Is your Crisis Communications Plan Updated?

With Hurricane Season upon us, it’s a good time for businesses on the coast to update their crisis communications plan in the event Mother Nature causes disruptions in business activity. The purpose of a crisis communications plan is to assist in communicating with key constituencies, including internal staff, customers, the community and media, during an event that has a lasting impact. It’s important to plan and coordinate messages to convey appropriate information to the public prior to, during and following the crisis. For all messaging, it is important to realize that timing...

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Take Advantage of Editorial Calendar Opportunities

Posted by on Apr 29, 2014 in General, Media Relations, Planning, Spectrum PR | 0 comments

Take Advantage of Editorial Calendar Opportunities

A part of every business’ communications plan should be “earned”  or free media placements. Most people are familiar with the standard press release pitch to news outlets; however, there is another opportunity for earned media that isn’t as popular but you should know about it – Editorial Calendars. Editorial Calendars are annual schedules created by news outlets that let you know what topics or specific stories will run in any given publication at a particular time. If you are interested in creating an editorial pitch, it is important to know what your targeted...

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