Other Services

Take Emails from Ordinary to Open-Worthy

Posted by on Nov 14, 2017 in Collateral Development, General, Marketing, Other Services, Proofreading/Copy, Public relations, Spectrum PR | 0 comments

Take Emails from Ordinary to Open-Worthy

A major hurdle of email marketing is getting your audience to actually open and read the email. If you never make it beyond the reader’s inbox, what’s the point of investing time and resources to compose and send messages? The same applies to content on your website. How do you motivate a potential customer to click on the link, then look at your website beyond the page title? The key lies in crafting attention-grabbing headlines and subject lines that keep them engaged. Here are some tips to consider when writing your next subject line: Use FOMO to your advantage. Studies have shown people...

Read More

5 Social Media Trends to Embrace Before 2018

Posted by on Oct 23, 2017 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR | 0 comments

5 Social Media Trends to Embrace Before 2018

As we move through the last quarter of the year, it is time to begin thinking about your 2018 marketing plan. These days, a successful marketing campaign will include a social media plan. Best social media practices continue to evolve; however, some trends have stayed consistent, so you can use them as a guideline: Make your content stand out. If you would not stop scrolling through your own news feed to view the post, don’t post it on a business page. Quality always comes before quantity. Consider different options, make it cleverer or include an attention grabbing image. Apply the ‘90/10’...

Read More

Marketing for Startups

Posted by on Sep 13, 2017 in General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Marketing for Startups

Marketing remains one of the most pressing issues for startups, as they work to gain exposure and increase sales. Startups and small businesses cannot grow without marketing, but many well-known marketing methods involve a large marketing budget. So what can you do, and where do you start? Here are a few options to consider: Pay-Per-Click Ads. PPC ads are sponsored ads that appear above the organic results in the search engine. They generate immediate traffic and draw attention to your business. You set the budget and pay for every click on your ad. The cost per click is a set amount (e.g.,...

Read More