Public relations

Tips for Successful Networking

Posted by on May 12, 2017 in Collateral Development, General, Marketing, Other Services, Planning, Public relations, Spectrum PR, Thought Leader | 0 comments

Tips for Successful Networking

Networking allows you to build long-lasting, professional relationships inside and outside your industry. There are many reasons people network. The most important advice is you should be purposeful in your networking. Here are 5 tips you should keep in mind as you build your professional network: Avoid attending every networking event. Time is precious and you do not have enough time to attend them all. Do research on the types of individuals you’d like to connect with to identify which events they might attend. Then, target those particular events. Just like you wouldn’t go into a meeting...

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Thought Leaders Should Connect on Social Media

Posted by on May 3, 2017 in General, Marketing, Media Relations, Other Services, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Thought Leaders Should Connect on Social Media

Thought leaders flourish in their field as they predict and share innovative ideas for their industry. Many effectively contribute to industry dialogue by spreading their messages via social media. In fact, it would be difficult for a thought leader to develop their personal brand without a strong social media presence. For this reason, anyone who is a thought leader in their industry, such as CEOs, should also be social networkers. If you are currently not on social media, fear not! Here are some helpful strategies to get you on the right path – Pick a social media platform that is...

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Obtain More Customers through Social Media Marketing

Posted by on Mar 22, 2017 in General, Marketing, Planning, Public relations, Social Media, Spectrum PR | 0 comments

Obtain More Customers through Social Media Marketing

A business typically has two goals in mind when it comes to social media: promote or create awareness about the business and turn followers into paying customers. The most popular platforms (i.e., Facebook, Instagram and Twitter) make it possible for every business, no matter their budget, to accomplish these goals. That being said, it’s important to know there is strategy behind the success of social media marketing. Social media marketing involves utilizing online social media platforms to build engagement with customers. It can help you connect with your audience to discover what they...

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