Spectrum PR

Thought Leaders Should Connect on Social Media

Posted by on May 3, 2017 in General, Marketing, Media Relations, Other Services, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Thought Leaders Should Connect on Social Media

Thought leaders flourish in their field as they predict and share innovative ideas for their industry. Many effectively contribute to industry dialogue by spreading their messages via social media. In fact, it would be difficult for a thought leader to develop their personal brand without a strong social media presence. For this reason, anyone who is a thought leader in their industry, such as CEOs, should also be social networkers. If you are currently not on social media, fear not! Here are some helpful strategies to get you on the right path – Pick a social media platform that is...

Read More

Marketing to Millennials

Posted by on Apr 18, 2017 in General, Marketing, Planning, Social Media, Spectrum PR | 0 comments

Marketing to Millennials

Once a business identifies its target audience, the next step is determining how to effectively reach that audience. Especially when targeting millennials, marketing should focus on honest, efficient messaging, and this can be accomplished through the use of brand ambassadors and word-of-mouth advertising. Being able to trust a business and their products/services is highly valued among this population. Word-of-mouth marketing, which requires a satisfied customer giving recommendations to prospective customers about a product or service, is an effectual method to disseminate your message....

Read More

Marketing Plan: A Key to Your Success

Posted by on Apr 10, 2017 in General, Marketing, Planning, Spectrum PR | 0 comments

Marketing Plan: A Key to Your Success

With the end of the first quarter, you should ask yourself an important question: How are sales? If they are not what you were hoping for, fear not, it is not too late to get organized. You can still develop a marketing plan to help your business reach its goals. Manta recently discovered that half of small businesses do not have a formal marketing plan, even though it is essential for a business’ success. Here are some reasons to have one in place: Formalizes your ideas and keeps you focused Establishes tasks and timelines for a certain timeframe Ensures your marketing strategies are in...

Read More