Spectrum PR

Creating a Thought Leader

Posted by on Mar 1, 2017 in General, Marketing, Media Relations, Other Services, Planning, Public relations, Social Media, Spectrum PR, Thought Leader, Uncategorized | 0 comments

Creating a Thought Leader

It is the goal of many professionals to become a thought leader, a person that flourishes in their field by providing new ideas, which in turn earns the respect of individuals within and outside of their industry. Accomplishing this goal can be challenging but possible by focusing on personal branding strategies. Establish a Social Identity. Your social media platforms must be strong, serving as a tool to network and communicate with a wide variety of people. Show your audience where you are and what you’re doing as a contribution to your industry. Publish Often. It is helpful to begin a...

Read More

Save Time by Repurposing Social Media Content

Posted by on Feb 26, 2017 in General, Marketing, Other Services, Proofreading/Copy, Public relations, Social Media, Spectrum PR | 0 comments

Save Time by Repurposing Social Media Content

In today’s digital world, businesses need to create a good social media footprint, which requires increased activity on different platforms. Finding and creating enough content to be consistent on social media is always a concern, as posting frequently is important to social media success. The key to this complicated issue is repurposing your content. This simply means changing the format of the content (e.g., turning an article into an infographic) so you can share it in a different way in the future or cater it to a certain platform or target audience. Sometimes, one social media platform...

Read More

Video Marketing in 2017

Posted by on Jan 25, 2017 in Collateral Development, General, Marketing, Other Services, Planning, Social Media, Spectrum PR | 0 comments

Video Marketing in 2017

Video is the “new” marketing tool that businesses should incorporate into their marketing strategy, if they haven’t already done so. According to Hubspot, “93% of marketers use video for online marketing, sales, and communication.” Clearly, not only is video being widely used, but it is becoming a key piece to marketing plans. Enthusiasm over video marketing and live videos continues to grow at a rapid pace. A large percentage of people watch videos online. As Hubspot reports, “78% of people watch videos online every week while 55% of people watch videos online every day.”...

Read More