Thought Leader

Five Quick Tips for Effective Networking

Posted by on Feb 7, 2018 in General, Marketing, Other Services, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Five Quick Tips for Effective Networking

For some, networking is a joy; for others, it’s a necessary evil. If you’re in business and have a responsibility to bring in new customers, it’s a must. Here are five quick tips on effective networking for brand awareness and business development: Less is More – Time is money, so choose where you spend your time wisely. When you first start out, you may want to attend a lot of events and scope out multiple groups, but be careful what you commit to long-term. You don’t want to accidentally make networking your full-time job. It’s better to get more deeply involved with one quality group than...

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Content Marketing – A Strategy For All Businesses

Posted by on Jan 17, 2018 in Collateral Development, General, Marketing, Other Services, Planning, Proofreading/Copy, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Content Marketing – A Strategy For All Businesses

We’ve come a long way from the days when building a brand and establishing yourself as an expert could be achieved simply by opening an office on Main Street and hanging out a shingle advertising your services. In a crowded, fragmented and cluttered – but also more connected – world, reaching your customers with quality content is the way to differentiate yourself. Businesses and their leaders need a well-developed content strategy to provide relevant, consistent content in their area(s) of expertise to constantly remind their targeted consumers they are a go-to source for the product or...

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Building Your Personal Brand

Posted by on Oct 5, 2017 in General, Marketing, Media Relations, Planning, Public relations, Social Media, Spectrum PR, Thought Leader | 0 comments

Building Your Personal Brand

Many people focus on building their business brand but don’t realize the importance of building their personal brand as well. Personal branding is essential to career success, possibly establishing you as a natural leader, trustworthy and someone to partner with in business. It also provides for personal development opportunities as you work to further yourself for career advancement or to establish yourself as a thought leader. Ultimately, there is a true relationship between career success and your personal brand. Without knowing it, people add to their personal brand every day in meetings...

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