Crisis Communications Summary

Below is a short summary related to the preparation and handling of a crisis situation:
Each crisis will require a unique public information response. The extent of the response will depend on the crisis. However, there are several components that can make up a general crisis communications plan to help businesses be prepared. A few of these components include identifying key members of the crisis communications team; contact information for those internal that need to be kept in the loop, as well as contact information for external groups that make up the business’ key stakeholders; an extensive media contact list; tools to provide quick updates via email, a hotline, the web or through social media platforms; and message templates that are easily adaptable and based on specific examples of crisis situations that can be delivered verbally, emailed, uploaded to the web or sent via social media . Note, these messages should be based on what people need to know prior to, during and following the various crisis situations.

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