A public relations crisis is defined as a significant disturbance which results in extensive news coverage and public scrutiny.
Generally, it has the potential to cause business disruptions and long-term public relations damage. Examples of a crisis include natural disasters, investigations associated with illegal activities, and violations associated with a number of other financial, ethical and legal scenarios.
How a business manages a crisis situation can sometimes make or break the reputation of a company and its relationship to its constituencies. Although responding to a crisis will require thoughtful action and communication specific to the circumstance, planning for a crisis can begin today, thus limiting the negative impact of the crisis and allowing those charged with mitigating the crisis to fulfill their responsibilities.
Spectrum Public Relations can help you develop or refine your crisis communications plan.