Remember when there was only Thanksgiving and Black Friday? Now there are a host of holidays to kick off the shopping season, including Cyber Monday for online deals and Giving Tuesday for nonprofit donations.
One of these holidays speaks to the heart of American entrepreneurial spirit. Held two days after Thanksgiving, this year on November 25, is Small Business Saturday. Started as an American Express marketing campaign in 2010, Small Business Saturday has grown to a full-fledged movement creating awareness and encouraging consumers to include small business goods and services in their plans for holiday shopping.
Whether you have a long established business, such as a diner or drycleaner, or maybe you’re a part-time photographer or gourmet baker on the side – now’s a great time to gain some exposure and additional sales for your business.
Here are some tips to help you leverage “the most wonderful time of the year,” as a small business owner:
- Get Social – Start talking about it now and tie in to the official hashtags, #SmallBizSat and #ShopSmall. Tag the official social media accounts on Facebook, Twitter and other social platforms to gain a wider reach.
- Make it Personal – Let people know what you do and why you do it. Maybe you started your company to have the flexibility with your kids. Maybe you got sick of the corporate scene and wanted to embrace your passion. People love to support someone they admire or can relate to.
- Get Them Thinking – Many small businesses provide experiences and services or items that are not an obvious gift idea. Your business might provide the perfect, unexpected gift for “the person who has everything.”
- Partner Up – Consider creating partnerships and cross-promotions with other small businesses that are physically near yours, or that provide complementary services, like a coffee shop next door to a movie theater. Joint marketing through flyers or social media will expose both businesses to a new customer base.
- Be Intentional – Take this opportunity to really interact and get to know those who visit your business that day. Many people spend that day supporting small, local businesses. Say thank you and create relationships for repeat customers.
Don’t miss a big opportunity – make Small Business Saturday part of your holiday sales strategy. Please feel free to contact us to discuss a custom marketing/public relations strategy for your company.