Spectrum Public Relations provides free tips and trends in communications.
A business typically has two goals in mind when it comes to social media: promote or create awareness about the business and turn followers into paying customers. The most popular platforms (i.e., Facebook, Instagram and Twitter) make it possible for every business, no matter their budget, to accomplish these goals. That being said, it’s important to know there is strategy behind the success of social media marketing.
Social media marketing involves utilizing online social media platforms to build engagement with customers. It can help you connect with your audience to discover what they want from your business, build loyal customers, obtain customer feedback, promote your brand, and much more. In order to achieve these things, it is common to use social media marketing campaigns, which Manta describes as, “…where you apply your knowledge about your target audience and your business goals into a specific plan you can monitor over a specific period of time, and then adjust as needed in your next campaign.”
Social media campaigns should focus on building relationships with your customers. Achieving your other goals can only be accomplished if a good relationship exists. Identify your audience, engage in conversations with your followers and share relevant posts. Do not put most of your efforts into posting products or services.
It is possible to be successful on social media without paying for a service to assist you; however, you need to make sure you have the time and enough knowledge to use the platform effectively and consistently. Businesses can outsource their entire social media strategy, though that may be costly for some. There are also cost-effective options, such as seeking out help for a portion of your strategy. If you hire a social media specialist, they are experts in techniques to make your strategy even more successful in a shorter time frame.
Here are five simple strategies that may assist you:
- Be selective in what hashtags you use. Pick hashtags that identify with your audience in order to boost traffic to the content you publish
- Generate content ideas by asking yourself why your customers are buying from you and why they need that particular product/service
- Use Facebook Ads to boost traffic to your posts on Facebook
- Always check grammar and spelling
- If you are including a link in your post, make sure it works prior to publishing it.
A good strategy increases the effectiveness of your social media marketing. If you decide that assistance with your social media campaign is the best choice for your business, please don’t hesitate to contact Spectrum Public Relations for a free consultation.