How to Write a Guest Column That Gets Published

Apr 17, 2023

Introduction to Writing Guest Columns

Writing a guest column for a newspaper is a powerful way to share your expertise and insights with a broader audience. Guest columns often provide a fresh perspective on current events, trends, or topics of interest. At Spectrum Public Relations, we understand the importance of crafting compelling guest columns that resonate with readers and editors alike.

Tips for Writing a Successful Guest Column

When it comes to writing a guest column that gets published, there are several key strategies you can employ to increase your chances of success:

  • Understand the Publication: Before you start writing, familiarize yourself with the target newspaper's style, tone, and audience. Tailor your column to fit the publication's guidelines and preferences.
  • Choose a Relevant Topic: Select a topic that is timely, relevant, and of interest to the newspaper's readers. Your column should provide valuable insights or commentary on current issues or trends.
  • Craft a Strong Opening: Grab the reader's attention from the start with a compelling headline and introduction. Make sure your opening paragraphs are engaging and set the tone for the rest of the column.
  • Support Your Arguments: Back up your points with evidence, examples, or anecdotes. Provide data or expert opinions to reinforce your arguments and make your column more persuasive.
  • Offer Solutions or Recommendations: If your column addresses a problem or issue, propose practical solutions or recommendations. Show readers that you have thoughtfully considered the topic and offer actionable insights.
  • Engage the Reader: Encourage reader engagement by asking questions, inviting feedback, or prompting further discussion. Create a dialogue with your audience to make your column more interactive and memorable.

Examples of Successful Guest Columns

Effective guest columns come in various formats and styles. Here are some examples of successful guest columns that have resonated with readers:

  1. The Power of Personal Stories: Sharing personal experiences or anecdotes can create a strong emotional connection with readers. Personal stories make your column relatable and engaging.
  2. Data-Driven Insights: Using data and statistics to support your arguments adds credibility and depth to your column. Data-driven insights can make complex topics more accessible to readers.
  3. Provocative Thought Pieces: Writing thought-provoking columns that challenge conventional wisdom or spark debate can captivate readers' attention. Provocative columns encourage readers to think critically and explore new perspectives.


In conclusion, writing a guest column for a newspaper requires careful planning, research, and creativity. By following the tips and examples provided by Spectrum Public Relations, you can enhance your column writing skills and increase your chances of getting published. Remember to stay true to your unique voice and perspective, and strive to create engaging and impactful content that resonates with readers.